We are available on iOS, Android, BlackBerry, Microsoft, and Mobile Web. We are committed to being everywhere that our members are, so our target mobile operating systems (OS) reflect our members usage for the most part. Fragmentation and app discoverability are still important for anyone building businesses on mobile. For example, in Q2 we optimised our LinkedIn registration process for mobile devices and today about 15% of new LinkedIn signups are done from a mobile device.Īnd obviously we are spending a lot more time executing on mobile monetisation opportunities. We need to be more thoughtful of the first experience for these mobile-first members. More and more members will want to start their relationship with LinkedIn on our mobile app as opposed to the desktop. This has begun to tilt our mobile focus to help accommodate these new types of users. Our mobile apps are now mainstream and every day we are adding new international members to our mobile experience. Our original mobile product was built and used by English speaking early adopters. In the early days it was a single team that worked on mobile, now we are bringing in more of the company while diligently trying to preserve the simplicity of our mobile apps.įrom a product perspective, we see a shift in the type of members using mobile.
On the organisational front, we've begun to think more broadly about how to mobilise our company.
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